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dealerscore

ADVERTISING AND MARKETING ANALYSIS FOR THE AUTOMOTIVE INDUSTRY

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YOUR COMPLETE DEALERSHIP REPORT CARD

DealerScores are a combined rating of four important components of consumer facing aspects of your dealership.

Dealer Websites are the new showroom.  Information needs to be accurate, complete and presented in an engaging format.

Your website is the face of your dealership.  It should have a design layout that’s clean, easy to navigate, and have all the information necessary for consumers to do what they need to.  Whether that’s check inventory and pricing or specials, schedule a service appointment, order parts/accessories, or contact you.

webscore 

ADscore:

Dealer Ads should be accurate, informative and engaging.  Are yours?

Advertising needs to garner attention, promote awareness, and promote your products and services.  For an automobile dealership, ads usually fall into two categories: Branding or Promotion.  Some, if done properly can do both:

Consumerscore is made up of ratings, reviews, and community involvement.

Consumers are looking to do business with dealerships they can trust.  Often that comes from online reviews.  They also want a dealer who’s involved with the community.

CONSUMERSCORE:

BRANDScore:

“Consumers want a dealership they can trust, who is transparent and who is an upstanding member of the community.”

Your brand is not your make.

Social Media, philanthropy, presence in the community, (reviews here too?)

Make a Video Tour

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A Look Inside the world

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Our Guides

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